📦 For retail & wholesale SMBs across Europe

Sales, purchasing, inventory.
Without Excel.

Blina Desk for retail and wholesale is an ERP suite for SMEs in Italy, Germany, Austria, Switzerland and France. What it does: quotes, sales orders, e-invoicing (SDI / XRechnung / ZUGFeRD / Factur-X / QR-bill), purchasing, multi-warehouse stock, automatic accounting entries, CRM. Who it's for: retailers, wholesalers, distributors and importers from 5 to 200 employees, often selling cross-border within the EU. Why: flat monthly price, unlimited users, you pay only for the active sessions in use, no double data entry, native compliance with all EU e-invoicing formats.

No credit card Native XRechnung + ZUGFeRD EU servers (Germany)
The problem

5 different tools for a single sale.

Excel for inventory, a 90s ERP for invoices, Word for delivery notes, email for customers, paper calendar for suppliers. Every number transferred manually is an error waiting to happen.

📉

Inventory never up to date

You sell something you think you have in stock, then discover it's out. Angry customer, lost order, frantic reorder from the supplier.

🧾

Invoices still done by hand

You type the invoice into the old software, copy amounts from Excel, check VAT, export XML, transmit the e-invoice. 10 minutes per invoice.

Late purchase orders

You only notice an item is sold out when you're looking for it for an order. No warning, no automatic reorder.

🤖 Included in every plan · free

Blina AI is included in all plans.

Search customers, ask questions about sales, summarize documents. The free version of Blina AI answers and searches for you. For autonomous actions (creating orders, invoices, reports) activate Blina AI PRO.

💬 "Which customers bought less this quarter?"
💬 "Search for product PROD-A"
💬 "Summarize this supplier RFQ"
💬 "How many items are below minimum stock?"
💡 For autonomous actions (create orders/invoices, generate reports) activate Blina AI PRO →
The solution

The full process from customer to warehouse, in one platform.

4 modules that talk to each other. You sell a product → stock deducted automatically → e-invoice → accounting entry generated. Without entering a single number twice.

💰

Sales module

Quotes, sales orders, electronic invoices, payments. The complete process.

  • Overview dashboard with 4 animated KPIs (revenue, current month Δ%, payments received, overdue items)
  • Lists with sequential Nr, sorting, pagination, full-text search
  • Convert Quote → Sales Order → Invoice with line items copied automatically
  • Native e-invoicing: XRechnung + ZUGFeRD (DE/AT B2B/B2G), FatturaPA via SDI (Italy), QR-bill (Switzerland)
  • "Send by Email" with auto-attached PDF + "Request Digital Signature" eIDAS
  • Multi-select + bulk delete + detail window with 3 view levels
  • Product catalog (SKU, category, price, supplier, image, barcode)
  • Payments (bank transfer/cash/card/PayPal) + shipment tracking + returns/credit notes
  • Tasks linked to orders and customers (who ships, who chases payment, who follows up)
📦

Purchasing & Inventory module

Suppliers, purchase orders, goods receipts, multiple warehouses, automatic reorder.

  • Overview dashboard with KPIs (open POs, value in transit, active suppliers, low-stock alerts)
  • Suppliers with VAT ID, IBAN, category, payment terms, default currency
  • Purchase orders with items from the catalog, status (draft/sent/received/closed)
  • Goods receipt: record incoming shipments with quantity differences + notes
  • Multiple warehouses (main, secondary, showroom) with separate stock levels
  • Stock movements tracked: inbound (PO), outbound (sale/scrap), transfers, adjustments
  • Reports: spend by supplier, by category, top-purchased products
  • Minimum stock → automatic reorder suggestion to the preferred supplier
📒

Accounting module

General ledger, VAT, open items, automatic bank reconciliation.

  • Hierarchical chart of accounts (SKR03/SKR04 German standard + Austrian EKR + Swiss SME)
  • Double-entry bookkeeping with automatic balancing
  • Bank import from CAMT/MT940/CSV with automatic matching
  • VAT return monthly/quarterly + VAT journal
  • Reports: trial balance, P&L, balance sheet, BWA
  • Aged receivables/payables (30/60/90/over) with maturity buckets
  • Auto-generated entries from Sales + Purchasing (invoice issued/received → entry posted automatically)
  • DATEV export (CSV in DATEV format) for your accountant
🤝

Customers module (CRM)

Customer master data, order history, follow-up scheduler, communications.

  • 3 areas: Companies, Contacts, Leads (4 lead KPIs with 0–100% scoring)
  • Convert Lead → Account + Contact in one click
  • Custom colored tags (Top, Occasional, Inactive, VIP)
  • Unified activity timeline (emails, calls, orders, invoices, tickets)
  • Order, invoice and payment history per customer + statement of account in 1 click
  • Full master data (VAT ID, tax code, IBAN, recipient codes)
  • Account status: active, prospect, customer, lost
  • Direct call via integrated telephony + email send from templates
  • Quick notes per customer + colored tags for organization
⚡ Optional extensions

Three optional superpowers for sales & retail.

Add when you need them, remove when you don't. Built for the day-to-day of European SMBs.

Automations +€55/month (annual)

The warehouse manages itself. Invoices get posted automatically.

Real-world example: Item drops below 20 units → automatic PO to the supplier + confirmation email to the purchasing manager.
→ Never out of stock again.
  • Automatic reorder from the preferred supplier
  • Customer buys → automatic shipment-tracking email
  • Invoice issued → delivery note generated + accounting entry
  • Late customer 30/60/90 days → automatic dunning
💬

Blina WhatsApp +€31/month (annual)

When the field sales rep is at the customer or the warehouse worker is in the secondary warehouse — they talk to Blina via WhatsApp.

Real-world example: Field sales rep at the customer site: "Blina, log an order for 50 units PROD-A for Smith Ltd" → order created in Blina, confirmation in 3 seconds.
  • Create orders, quotes, invoices from WhatsApp
  • Check stock levels on the go
  • Log customer meetings/visits
  • For employees only (not for customers)
🤖

Blina AI PRO +€63/month (annual)

The agent that creates orders, invoices and reports autonomously.

Real-world example: "Create an order for 50 units PROD-A for customer Brown & Co" → order created, stock deducted automatically, confirmation in 3 seconds.
  • Create orders, quotes, e-invoices with one command
  • Reorder from supplier when items fall below minimum
  • Generate reports (revenue, margins, stock turnover)
  • Autonomous automations (e.g. order received → invoice + delivery note)
How it works

Up and running in 60 minutes.

No installations, no servers, no IT department. Open the browser and get started.

You register the company

Create the account with your business email. Enter company data (VAT ID, tax code, address). Ready in 5 minutes.

Import catalog + stock

Load products and current stock from CSV or Excel. Import customer and supplier master data too. Full overview right away.

Sell and invoice

Create your first quote, convert it to an order, generate the delivery note and e-invoice. Stock deduction + accounting entry happen automatically.

Pricing

One price. Everything included.

Pre-configured bundle for retail and wholesale SMBs. No hidden costs. Unlimited users — you pay only for active sessions, not per registered user.

Retail & Wholesale Bundle
Retail & Wholesale SMBs
€135/month
€198— You save €63/month
€756 saved per year

4 modules included

  • 🤖 Blina AI (free)
  • Base
  • 💰 Sales
  • 📦 Purchasing & Inventory
  • 📒 Accounting
  • 🤝 CRM Customers
  • 📁 Documents
  • 📋 Tasks
  • 📝 Notes
  • 📅 Calendar
  • ✍️ Digital signature
Try free for 14 days →
No credit card · Cancel anytime · VAT excluded
vs SAP Business One, Sage, weclapp, Lexware, Mexal, Zucchetti

What sets us apart — built for 2026, not 1998.

Traditional SMB ERPs are often 20 years old: on-premise servers, no mobile, no AI, opaque pricing. Blina starts from scratch.

Feature
Blina Desk
Traditional ERPs
Cloud, accessible from anywhere
✗ on-premise server
Mobile + WhatsApp for staff
Blina AI integrated (orders, invoices, reports)
Multi-format e-invoicing native (XRechnung, FatturaPA, ZUGFeRD, QR-bill)
△ often add-on module
Transparent pricing from €91/month
✗ €5–15k setup
+ €2–5k/year license
🔐 Permissions and security

Each employee sees only what they need to see.

The warehouse worker only sees inventory and incoming POs. The sales rep sees only their own customers, not the others'. The accountant sees the full books, but no special pricing. Everything configurable in 2 clicks, without calling a technician.

👔

Owner / Manager

Sees everything: sales, purchasing, inventory, accounting, margins. Configures the others' permissions.

💼

Sales

Sees THEIR customers, creates quotes and orders. Does NOT see internal margins, accounting, supplier purchase prices.

📦

Warehouse worker

Sees inventory, manages goods receipts and stock movements. Does NOT see selling prices, invoices, accounting.

FAQ

Common questions

Does it generate e-invoices for IT/DE/AT/CH?
Yes. We generate XRechnung XML compliant with KoSIT requirements — mandatory format for B2G in Germany and from 2026 also for B2B. For business customers we also support ZUGFeRD (PDF/A-3 with embedded XML). For Italian counterparties we generate FatturaPA via SDI; for Switzerland we produce digitally signed PDFs with QR-bill (SIX standard). All formats are native — no extra modules required.
Can I manage multiple physical warehouses?
Yes. The inventory module supports multiple warehouses (main, secondary, showroom, e-commerce). Inter-warehouse transfers with delivery note. Separate stock per warehouse. Configurable minimum stock per item and per location.
Can I import data from my current ERP?
Yes. We support CSV/Excel import for customer, supplier, product master data, stock and open orders. For full migrations from specific systems (SAP Business One, Sage, Lexware Office, weclapp, Mexal, Zucchetti, etc.) get in touch — initial import is free for new customers.
How many users can I add?
Unlimited user accounts. You pay only for concurrent active sessions, not per registered user. Example: an SMB with 8 sales reps + 4 warehouse workers + 2 accountants → the base bundle is enough, because typically not everyone is logged in at the same time. If you need more concurrent sessions, they're available as an add-on — contact us for sizing.
Does the accounting module replace my accountant?
No. It only replaces them for ongoing entries (invoices, general ledger, VAT return). For year-end financial statements, tax returns, payroll tax and social security you'll still need your accountant. But you save them 80% of the work: you export everything via DATEV export (CSV in DATEV format) with 1 click — they import it directly into DATEV Mittelstand or similar accounting suites.
Does it work offline?
No. Blina Desk is cloud-based — an internet connection is required. Benefits: automatic backups, access from anywhere (PC + mobile), no installation, automatic updates. If the connection drops for a few minutes, the app keeps running with local cache and syncs once you're back online. Servers are in certified German data centers (GDPR-compliant).
Does it work for clients in multiple European countries?
Yes. Native support for XRechnung + ZUGFeRD in Germany and Austria, FatturaPA via SDI for Italy, and digitally signed PDFs with QR-bill for Switzerland. Multi-currency EUR/CHF integrated, multi-language (DE/EN/IT/FR), GDPR-compliant. European SMBs selling cross-border in the EU can use Blina without buying additional software for foreign markets.
Can I cancel anytime?
Yes, anytime from the subscription page. The monthly plan ends at the end of the current month. The annual plan stays active until its expiration date. Full data export (CSV + PDF) is guaranteed for 30 days after cancellation.

The organized business, starting today.

14 days free. No credit card. No sales calls.

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